Meet the Team

Ze'ev has been a member of the Friedman Team since 2008. With English as his mother tongue, and excellent Hebrew after moving to Israel in 1992, Ze'ev is comfortable with both English and Hebrew speaking clients, foreign associates and patent examiners. Ze'ev has written numerous patent applications, has prepared many office action responses, as well as freedom to operate opinions, patentability opinions and has provided IP and business strategy advice for individual clients, start-up companies as well as both medium and large corporations.

Ze'ev has headed up the IP projects for two cyber-security start-up companies that have been bought in multi-million dollar acquisitions by Microsoft and PayPal. Ze'ev has a particular affinity for anything falling in the nexus between medicine and technology and for innovations in the defense industry.

Almost invariably, inventors believe that their invention is sorely needed in the industry and/or will become the next "thing". We provide clients with advice and guidance for taking their idea to the next level, while making every effort to ensure that their ideas and inventions get the best protection."

Areas of Expertise:
 ●  Hi-tech, low-tech
 ●  Cellular and wireless technologies
 ●  Computer software
 ●  Mobile devices applications

Education:
B.S in Computer Science and Psychology from University of South Africa

Oren joined the firm in 2014 and has advised inventors in a wide range of fields, from complex software systems to low tech devices. He holds a Master's degree in Electrical Engineering from the University of Southern California, and has over nine years of industry experience as an engineer. The majority of his career prior to joining the firm was spent as a systems engineer on satellite communications and signals intelligence programs for a US defense contractor. He also spent several years in the semiconductor industry working on chips for commercial communications products. Immediately prior to joining the firm he developed detection algorithms for an Israeli water management startup.

Amongst his clients, Ori has earned a reputation of professionalism, integrity, and attention to detail. He has attained a high level of client satisfaction for his relentless approach to understanding each invention from the top to bottom.

Having been involved in technology development as an engineer, both at the startup level and for large corporations, I am aware of and sensitive to the concerns and needs of inventors and the companies they represent. My professional background has provided me with the tools to guide clients through the patent process, offer insights through the evolution of the invention, and better prepare the client for unforeseen eventualities."

Areas of Expertise:
 ●  Software
 ●  Internet security
 ●  Electronic systems
 ●  Optical devices
 ●  Mechanical devices
 ●  Medical devices

Education:
Master's degree in Electrical Engineering from the University of Southern California

Rivka is experienced in all aspects of the trade marking process including performing trademark searches and rendering opinions with regard to the availability of a trademark as well as filing and prosecuting Israeli, U.S. and international trademark applications.  She provides filing advice tailored to the relevant business, considers available options for overcoming objections raised during examination and prepares responses to adverse examination reports including written legal submissions and declaratory evidence.

Rivka has represented clients' intellectual property interests in contentious proceedings in several countries, including the United States, Israel and across Europe. She has managed and coordinated global strategy, and worked closely with local counsel to execute appropriate actions in each jurisdiction.

At all times, my main objective is to give our clients the answers and information they need to make the right decisions about their IP. As IP law can be among the most subtle and intricate areas of law, I strive to provide clear and concise guidance for navigating the complex IP law landscape."

Areas of Expertise:
 ●  Trademarks
 ●  Designs
 ●  Availability Searches

Education:
 ●  LL.B. Law - Hebrew University of Jerusalem
 ●  M.A. Patent Law - Haifa University
 ●  B.Sc., Biotechnology - Bar-Ilan University

Membership:
 ●  Israel Bar Association
 ●  Licensed to practice before the U.S. Patent and Trademark Office (USPTO)

Steve has been working at the firm as a Technical Advisor since 2016. Prior to joining the firm, Steve worked as a senior physicist in many private companies in Israel and abroad, mainly in the fields of: radar, microwaves, optics, semiconductors, thermodynamics, 3D vision, nanomaterials and biophysics. As an inventor, he is a named on over 30 different patents.

Education:
M.I.T. Department of Physics, BA (S.B.) in 1972, PhD (Sc.D.)

Postdoc at Weizmann Institute of Science, Applied Mathematics (1977-78)

Dr. Tali Lavy joined the Friedman Team in June 2023, bringing with her a wealth of experience in chemistry and biochemistry. She holds a PhD in Chemistry from the Technion - Israel Institute of Technology, where she conducted pioneering research in photochemical reactions of inclusion compounds. In addition to her scientific expertise, Tali is currently pursuing a law degree at Tel Aviv University, further enhancing her ability to navigate the complex landscape of patent law.

Before transitioning to patent law, Tali spent over a decade in various research roles, including positions at prestigious institutions such as the Technion, Weizmann Institute, and Cold Spring Harbor Laboratory. Her research has spanned a wide range of fields, including proteomics, metabolomics, and structural biology. Tali’s work has been widely published, with numerous articles in leading scientific journals.

In her role as a patent law intern, Tali leverages her deep scientific knowledge to provide clients with insightful and precise patent advice. Her background equips her with a unique perspective on the challenges and opportunities faced by inventors. Tali is dedicated to understanding each invention in detail and is committed to guiding clients through the patent process with professionalism and integrity.

Areas of Expertise:

• X-ray crystallography
• Photochemistry
• Proteomics
• Metabolomics
• Structural Biology
• Intellectual Property
• Tissue culture

Education:

• PhD in Chemistry from the Technion - Israel Institute of Technology
• Sc in Chemistry (Cum Laude) from the Technion - Israel Institute of Technology
• Sc in Chemistry from Tel-Aviv University
• Sc.E in Education in Science and Technology from the Technion - Israel Institute of Technology
• Currently pursuing a law degree at Tel Aviv University

Aharon Factor has been a dedicated member of our firm since 2023 and heads the firm's Law Department. A graduate of the University of London with a degree in Law (LL.B. Hons), Aharon was called to the Israel Bar in 1996.

With more than 25 years of experience, Aharon has extensive experience in prosecuting trademarks and design patents before the Israel Patent Office and USPTO. In addition, Aharon has successfully litigated against I.P. infringement and undertaken I.P. enforcement for clients in the courts and before the Customs Authority.

Aharon strives to provide appropriate I.P. solutions to meet the growing commercial needs of clients.

Education:

• LL.B. - University of London (Queen Mary College)

Membership:

• Member of Israel Bar. Licensed to practice before the Israel Patent Office