Meet the Team

Ze'ev has been a member of the Friedman Team since 2008. With English as his mother tongue, and excellent Hebrew after moving to Israel in 1992, Ze'ev is comfortable with both English and Hebrew speaking clients, foreign associates and patent examiners. Ze'ev has written numerous patent applications, has prepared many office action responses, as well as freedom to operate opinions, patentability opinions and has provided IP and business strategy advice for individual clients, start-up companies as well as both medium and large corporations.

Ze'ev has headed up the IP projects for two cyber-security start-up companies that have been bought in multi-million dollar acquisitions by Microsoft and PayPal. Ze'ev has a particular affinity for anything falling in the nexus between medicine and technology and for innovations in the defense industry.

Almost invariably, inventors believe that their invention is sorely needed in the industry and/or will become the next "thing". We provide clients with advice and guidance for taking their idea to the next level, while making every effort to ensure that their ideas and inventions get the best protection."

Areas of Expertise:
 ●  Hi-tech, low-tech
 ●  Cellular and wireless technologies
 ●  Computer software
 ●  Mobile devices applications

Education:
B.S in Computer Science and Psychology from University of South Africa

Oren joined the firm in 2014 and has advised inventors in a wide range of fields, from complex software systems to low tech devices. He holds a Master's degree in Electrical Engineering from the University of Southern California, and has over nine years of industry experience as an engineer. The majority of his career prior to joining the firm was spent as a systems engineer on satellite communications and signals intelligence programs for a US defense contractor. He also spent several years in the semiconductor industry working on chips for commercial communications products. Immediately prior to joining the firm he developed detection algorithms for an Israeli water management startup.

Amongst his clients, Ori has earned a reputation of professionalism, integrity, and attention to detail. He has attained a high level of client satisfaction for his relentless approach to understanding each invention from the top to bottom.

Having been involved in technology development as an engineer, both at the startup level and for large corporations, I am aware of and sensitive to the concerns and needs of inventors and the companies they represent. My professional background has provided me with the tools to guide clients through the patent process, offer insights through the evolution of the invention, and better prepare the client for unforeseen eventualities."

Areas of Expertise:
 ●  Software
 ●  Internet security
 ●  Electronic systems
 ●  Optical devices
 ●  Mechanical devices
 ●  Medical devices

Education:
Master's degree in Electrical Engineering from the University of Southern California

Rivka is experienced in all aspects of the trade marking process including performing trademark searches and rendering opinions with regard to the availability of a trademark as well as filing and prosecuting Israeli, U.S. and international trademark applications.  She provides filing advice tailored to the relevant business, considers available options for overcoming objections raised during examination and prepares responses to adverse examination reports including written legal submissions and declaratory evidence.

Rivka has represented clients' intellectual property interests in contentious proceedings in several countries, including the United States, Israel and across Europe. She has managed and coordinated global strategy, and worked closely with local counsel to execute appropriate actions in each jurisdiction.

At all times, my main objective is to give our clients the answers and information they need to make the right decisions about their IP. As IP law can be among the most subtle and intricate areas of law, I strive to provide clear and concise guidance for navigating the complex IP law landscape."

Areas of Expertise:
 ●  Trademarks
 ●  Designs
 ●  Availability Searches

Education:
 ●  LL.B. Law - Hebrew University of Jerusalem
 ●  M.A. Patent Law - Haifa University
 ●  B.Sc., Biotechnology - Bar-Ilan University

Membership:
 ●  Israel Bar Association
 ●  Licensed to practice before the U.S. Patent and Trademark Office (USPTO)