PARTNERS
Guiding your IP protection
- Founder / Patent Department / Trademark & Design Department / Legal DepartmentDr. Mark Friedman
Dr. Mark Friedman Founder / Patent Department / Trademark & Design Department / Legal Department
Immediately upon receiving his PhD in Engineering from Princeton, Mark moved to Houston to become a Senior R &D Engineer for Shell Oil, where he worked for ten years. After earning his law degree, Mark switched to patent law, litigating in the US federal district and circuit courts and prosecuting in the USPTO with a Houston IP firm.
In 1991 Mark moved with his wife and five young children to Israel where in 1993, he founded the firm. From the very beginning, the firm has been filing and prosecuting patent, design and trademark applications in the USPTO directly without the aid and added expense of a US-based firm. The firm has, of course, also been directly filing and prosecuting IP in the Israel Patent Office.
The firm which at the outset was a one-man operation (or as Mark likes to say, consisted of just three -- "me, myself and I"), grew steadily over time to now number over a dozen of the finest IP practitioners in Israel along with dozens of support staff, all integrated as a well-oiled machine. The firm is consistently considered to be one of the very finest IP firms in Israel.
Education:
- J.D., Law, Magna Cum Laude - University of Houston Law Center
- Ph.D., Chemical Engineering - Princeton University
- M.A., Chemical Engineering - Princeton University
- B.S., Chemical Engineering, Summa Cum Laude - Case Western Reserve University
- M.B.A. - Houston Baptist University
Membership:
- Texas Bar Association
- Israel Bar Association
- Licensed to practice before the Israel Patent Office (IPO) and the U.S. Patent and Trademark Office (USPTO).
- Certified mediator (Israel Bar Association)
- Authorized arbitrator (Israel Bar Association)
- Partner / Patent DepartmentDaniel Michaels
Daniel Michaels Partner / Patent Department
Daniel joined the firm in 1994. A graduate of Cambridge University in Natural Sciences (Physics), Daniel has developed a particular speciality in medical devices, agritech, and renewable energy, but is equally at home in a range of other physics-related and complex mechanical technologies. With the stability of over two decades in the office, Daniel has guided numerous startups through all stages of development of their IP portfolios, clarifying their freedom-to-operate (FTO), and navigating their way through due diligence reviews with a view to partnering with each client to build success.
When I meet a client with a new idea, I seek to understand the technology from the inside out. As we progress, they see that we speak their language, understand their technology, and know how to help them define what they have invented even better than they could themselves. Whether it’s a first-time inventor converting his dreams into reality or a large corporate client with over a thousand files, we know that each case matters, and we want our client to see us as a valued part of their team.”
Areas of Expertise:
- Complex mechanical devices
- Biomedical devices
- Surgical systems
- Image processing technology
- Defense technologies
- Physics-related technologies
Education:
- M.A. - Cambridge University
- B.A., Natural Sciences (Physics, Chemistry, Materials Science) - Cambridge University.
Membership:
Licensed to practice before Israel Patent Office - Partner / Patent Department / Legal DepartmentSteven Horowitz
Steven Horowitz Partner / Patent Department / Legal Department
Shlomo joined Dr. Mark Friedman, Ltd in 2009 (Partner since 2011) after running his own patent prosecution and patent litigation practice (along with trademark, copyright, and trade secrets) as a US patent attorney in New York City (Manhattan) for almost 18 years.
Over the years he has secured a wide variety of patents, including for medical devices, e-commerce, software, water treatment, mechanical & chemistry. Shlomo has written and prosecuted aerospace patents for Honeywell, a leading technology company in the aerospace industry, and advised clients in a wide range of IP issues, including infringement opinions. Recently, he obtained allowances for important medical device patents in the U.S. and Europe.
I know that the proper care of your intellectual property can mean the difference between the success and failure of your business. My approach is to establish a strong relationship of personal trust with the client, delve deeply into the facts, and then devote intense time and effort into turning your innovation into valuable assets by using experience and original thinking to establish the broadest possible intellectual property rights. Because the stakes are so high for you, you need someone trustworthy, experienced and knowledgeable to obtain and defend your intellectual property rights in the United States and worldwide.”
Areas of Expertise:
- Medical Devices
- Mechanical
- Chemical
- Business Technology Methods
- Telecommunications and E-Commerce
- Software Patents
- Aerospace
- Consumer Products
- Automotive
- Pharmaceuticals
- Electronics
Education:
- B.A. and M.S. - Columbia University
- Law Degree - Georgetown University Law Center
Membership:
Licensed to practice before United States Patent Office - Partner / Patent Department / Legal DepartmentJerome Smith
Jerome Smith Partner / Patent Department / Legal Department
Jerome heads the Computer/Internet/Software Practice section at Dr. Mark M. Friedman Ltd., Patent Attorneys. He brings depth to the firm in the areas of Adtech, E-Commerce, Cyber Security and Internet Technologies to the firm. Prior to moving to Israel in 2013, he spent the previous 13 years with Adknowledge, Inc., the world's fourth largest Internet advertiser network. He was first their outside counsel at two "AmLaw 250" US law firms, and for the last two years, their in-house chief patent counsel, building and managing their entire global patent portfolio- from the very first patent application in 2003, through the 46th patent application. The first six patent applications he wrote for them were one of the deciders in securing a $48 Million investment from TCV Ventures and Silicon Valley Bank, and follow-on investments of over $110 million.
Jerome also has vast experience in patent litigation. While at Adnowledge, he led a team of more than 25 defense counsels (outside and in-house) in searching and coordinating more than 1000 references, which established a position for invalidation of the patents in suit, as asserted by a Non-Practicing patent Assertion Entity (Patent Troll"). This lead to a favorable settlement and termination of the case, while other defendants settled for significant amounts.
This vast experience, and in-depth knowledge of the AdTech industry, coupled with his US "Big Law" experience, probably renders him the most proficient patent attorney for AdTech in Israel.
Areas of Expertise:
- AdTech
- Cybersecurity
- Internet
- Medical Devices
- Robotics
Education:
- B.S. degree in Materials Science and Engineering - Northwestern University
- J.D. - University of San Francisco School of Law
- Completed the coursework for an M.S. in Microbiology - Thomas Jefferson University.
THE BEST PROFESSIONALS
Meet our talented team of lawyers, engineers and scientists
- Patent DepartmentMordechai Americus
Mordechai Americus Patent Department
Mordechai worked for 16 years in engineering before joining the firm in 2008. With a B.S. in Electrical Engineering from Carnegie Mellon University, and an M.S. in Computer Science from Johns Hopkins University, he brings a depth of experience in networking, signal and image processing, systems integration, and algorithm development.
As an adjunct faculty member, Mordechai wrote and taught courses in digital communication technologies in the Washington, DC area. As a Senior member of the IEEE, he keeps up with the latest in technology.
Our clients appreciate Mordechai for his combination of “real-world” technical experience, attention to customer needs, and patent writing ability.
Many of my clients consider me ‘part of their team’ – they know they can ‘speak engineering’ to me, expressing themselves in language they normally use. I can then advise them on the process and benefits of various options. Some clients rely on me to handle their patent portfolio, so they can stay focused on the engineering and marketing aspects of their business. In other cases, a client may depend on my work experience and knowledge for consultation and guidance in the details of describing their invention.”
Areas of Expertise:
● Systems Integration
● Architecture Design
● Algorithm Development
● Wireless and Wired Communication
● Networking
● Signal and Image ProcessingEducation:
● B.S. in Electrical Engineering from Carnegie Mellon University
● M.S. in Computer Science from Johns Hopkins UniversityMembership:
Senior member of the IEEE - Patent DepartmentZeev Friedlander
Zeev Friedlander Patent Department
Ze'ev has been a member of the Friedman Team since 2008. With English as his mother tongue, and excellent Hebrew after moving to Israel in 1992, Ze'ev is comfortable with both English and Hebrew speaking clients, foreign associates and patent examiners. Ze'ev has written numerous patent applications, has prepared many office action responses, as well as freedom to operate opinions, patentability opinions and has provided IP and business strategy advice for individual clients, start-up companies as well as both medium and large corporations.
Ze'ev has headed up the IP projects for two cyber-security start-up companies that have been bought in multi-million dollar acquisitions by Microsoft and PayPal. Ze'ev has a particular affinity for anything falling in the nexus between medicine and technology and for innovations in the defense industry.
Almost invariably, inventors believe that their invention is sorely needed in the industry and/or will become the next "thing". We provide clients with advice and guidance for taking their idea to the next level, while making every effort to ensure that their ideas and inventions get the best protection."
Areas of Expertise:
● Hi-tech, low-tech
● Cellular and wireless technologies
● Computer software
● Mobile devices applicationsEducation:
B.S in Computer Science and Psychology from University of South Africa - Head of Legal DepartmentAnat Geter-Driesen
Anat Geter-Driesen Head of Legal Department
Anat has been practicing Intellectual Property Law since 2002 in major IP Law Firms in Israel and specialized in all aspects of Intellectual Property and anti-counterfeiting litigation and prosecution. She has had a major role in litigating several precedential Intellectual Property cases before the Supreme Court.
Anat also has extensive experience in drafting and negotiating a range of technology related agreements, various license agreements, OEM agreements, franchise agreements, distribution agreements, and a range of commercial agreements.
She is high premium on advising clients on complex Intellectual Property issues.
Anat joined the firm in 2017 as the head of the Legal Department.
Areas of Expertise:
● IP Litigation and Enforcement
● Intellectual Property
● Prosecution
● Drafting and Negotiation Technological, IP Related and Commercial AgreementsEducation:
● LL.B. (College of Management)
● LL.M. (Bar Ilan University)Membership:
● Israel Bar Association
- Patent DepartmentOren Krieger
Oren Krieger Patent Department
Oren joined the firm in 2014 and has advised inventors in a wide range of fields, from complex software systems to low tech devices. He holds a Master's degree in Electrical Engineering from the University of Southern California, and has over nine years of industry experience as an engineer. The majority of his career prior to joining the firm was spent as a systems engineer on satellite communications and signals intelligence programs for a US defense contractor. He also spent several years in the semiconductor industry working on chips for commercial communications products. Immediately prior to joining the firm he developed detection algorithms for an Israeli water management startup.
Amongst his clients, Ori has earned a reputation of professionalism, integrity, and attention to detail. He has attained a high level of client satisfaction for his relentless approach to understanding each invention from the top to bottom.
Having been involved in technology development as an engineer, both at the startup level and for large corporations, I am aware of and sensitive to the concerns and needs of inventors and the companies they represent. My professional background has provided me with the tools to guide clients through the patent process, offer insights through the evolution of the invention, and better prepare the client for unforeseen eventualities."
Areas of Expertise:
● Software
● Internet security
● Electronic systems
● Optical devices
● Mechanical devices
● Medical devicesEducation:
Master's degree in Electrical Engineering from the University of Southern California - Patent DepartmentYehoshua Lindberg
Yehoshua Lindberg Patent Department
Yehoshua has a BS Ed from Saint Cloud State University. Before immigrating to Israel, he taught High School Physics and Biology. He also developed a laboratory based curriculum in those subjects for learning disabled students. Yehoshua joined the firm in 2000 and specializes in mechanical devices. His experience ranges from novel internal combustion engines and firearms to medical devices. During his sixteen years with the office, he has helped clients gain patent protection for a wide variety of inventions in every region of the world.
I enjoy the fact that my life experiences, such as maintaining and customizing motorcycles and automobiles as a teen, together with my teaching lab science, provide me with a unique background that helps me understand a client’s innovation. As our relationship builds, clients understand that we are on the same team, working together to help define and advance their innovation through the complex patent process.”
Area of Expertise:
Mechanical DevicesEducation:
BS Ed from Saint Cloud State University - Patent Department / Trademark & Design Department / Legal DepartmentRivka Friedman
Rivka Friedman Patent Department / Trademark & Design Department / Legal Department
Rivka is experienced in all aspects of the trade marking process including performing trademark searches and rendering opinions with regard to the availability of a trademark as well as filing and prosecuting Israeli, U.S. and international trademark applications. She provides filing advice tailored to the relevant business, considers available options for overcoming objections raised during examination and prepares responses to adverse examination reports including written legal submissions and declaratory evidence.
Rivka has represented clients' intellectual property interests in contentious proceedings in several countries, including the United States, Israel and across Europe. She has managed and coordinated global strategy, and worked closely with local counsel to execute appropriate actions in each jurisdiction.
At all times, my main objective is to give our clients the answers and information they need to make the right decisions about their IP. As IP law can be among the most subtle and intricate areas of law, I strive to provide clear and concise guidance for navigating the complex IP law landscape."
Areas of Expertise:
● Trademarks
● Designs
● Availability SearchesEducation:
● LL.B. Law - Hebrew University of Jerusalem
● M.A. Patent Law - Haifa University
● B.Sc., Biotechnology - Bar-Ilan UniversityMembership:
● Israel Bar Association
● Licensed to practice before the U.S. Patent and Trademark Office (USPTO)
PARALEGAL STAFF
Our paralegal team is comprised of highly qualified staff with varied talents, including two Israeli-qualified lawyers, one US-qualified lawyer, one person with a science degree, an artistic drawings specialist, and a number of senior staff members who have been with us for close to two decades.